From Afrigility to HubIQ. Why We Rebranded

Evan Omondi

CEO HubIQ

August 20, 2024

5min

Why We Switched Brands

The shift from Afrigility to HubIQ signifies more than just a name change, it marks a deliberate stride towards a grander vision. Afrigility laid the groundwork, providing robust logistics solutions with a focus on reliability and customer satisfaction. However, as we look towards the future, HubIQ represents an evolutionary leap. This new identity encapsulates our ambitions to not only continue integrating cutting-edge innovations and streamlined processes but also to broaden our impact across Africa. HubIQ is about connecting the continent more cohesively, leveraging logistics as a critical enabler for economic development. Our new brand reflects our commitment to being pioneers in a tech-driven logistics landscape, aiming to unify, empower, and advance commercial ecosystems throughout Africa.

Integrated Solutions

HubIQ synthesizes critical elements of logistics such as warehousing, transportation, and advanced technology into a cohesive service framework. This integration streamlines the logistics chain, enhancing operational efficiency and reliability across the board. By consolidating these services, HubIQ ensures that logistical operations are not just managed, but optimized.

Technological Innovation
Technology is at the heart of HubIQ’s operations. Our platform is built on the latest software and analytical tools that enable real-time tracking and updates. This technology allows for precise scheduling and route optimization, ensuring that deliveries are not just timely but also cost-effective. Our commitment to innovation means we continuously seek out and integrate the best tech solutions to keep your logistics on the cutting edge.

Customer-Centricity
The rebranding to HubIQ reaffirms our commitment to the needs and expectations of our clients. We are devoted to enhancing customer satisfaction through personalized services and proactive support. Each client interaction is tailored to meet individual needs, with solutions designed to resolve unique logistical challenges efficiently. Our focus on the customer ensures that every partnership with HubIQ is a step towards greater logistical success.

Through these pillars, HubIQ is transforming the landscape of logistics in Africa, ensuring that every client receives top-tier integrated services tailored to their specific needs.

Explaining the Meaning of HubIQ:

"Hub" in HubIQ reflects our role as a central point in the logistics process, coordinating and simplifying complex operations. "IQ" denotes our intelligent approach to logistics, emphasizing smart solutions and data-driven decision-making.

Defining the Future of a More Connected Africa Using Logistics and Tech:

HubIQ envisions a future where logistics act as a crucial enabler for Africa’s growth. By leveraging technology, we aim to connect various parts of the continent more efficiently, reducing barriers to trade and fostering economic development. Our mission is to make logistics a cornerstone of Africa’s thriving future, supporting everything from small businesses to large enterprises in achieving their goals.

This enhanced narrative not only clarifies the reasons behind our rebranding but also vividly paints a picture of what HubIQ stands for and aims to achieve in revolutionizing logistics in Africa.

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"Hubiq has transformed the way we distribute our products, ensuring that our shoes reach fashion stores nationwide efficiently and on schedule. Their solutions have not only streamlined our supply chain but have also drastically reduced our operational costs. Thanks to Hubiq, our deliveries are faster, our reach in Kenya and East Africa is broader, and our fashion retail partners consistently receive their orders on time. This efficiency has enhanced our reputation and allowed us to scale significantly across the country."

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